K.I.S.S…keep it simple stupid. It’s an acronym you’ve probably heard or even told yourself at one point to never over complicate things and keep it simple. This adage can hold true for many things in life including marketing techniques to enhance your tree service company.
You’ve got 99 problems but a branch isn’t one of them. If you’re running a tree service company, the easiest part of your day is actually taking the branch or tree down. As a business owner, you’ve got 99 other problems that you have to deal with before you even step onto that lawn and start the chainsaw.
Working in the tree care industry requires problem resolving that can be both difficult and expensive. On any typical day there are many potential hazards that could go wrong and problems that could arise. You’re dealing with heavy materials, dangerous equipment and sometimes less than perfect employees and customers.
We could list all 99 problems that you have but let’s stay positive and list some solutions to some of the 99 problems you face every day.
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If you’re the owner of an tree service company or working as a team leader of a tree crew then you may sometimes feel that position as a leader takes up too much of your time, never leaving you enough hours in the day to address your own work. It might seem you are always helping your team solve problems and address issues rather than fulfilling your own duties and responsibilities. As the team leader of your tree care team, you have to take on the responsibility of helping your crew in every possible way in every unique situation, as only you are positioned to help the team like no one else can. Here are some tips to motivate your tree crew to solve problems for themselves.
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The ongoing long term success and profit of any tree care business relies on finding and converting new customers. That’s why lead generation or marketing is necessary to your tree service business. Because without one or the other (or both), you won’t get in front of new customers. So, when you do get in front of a potential customer, it’s important to maximize that lead/opportunity and not waste it.
Fernando Wilson 